CLIMATE DEPOT webiste, where news of MSNBC's take down of global warming guru by MSNBC editor Ian Johnston has gone gliral -- that's global and viral mixed together for new portmanteau word. But in fact, this was not a normal news story and this was not a normal news day.
Facts: Ian Johnston is not a reporter for MSNBC. He is an editor. On his Twitter page, he admits as such. He writes: "I am an editor for MSNBC.com, and I like to cover stories about [lists topics he likes, one
of which is environment]." He appears to be a British man.
Two: he interviewed Dr Lovelock by telephone at his home in Cornwall, England, from his news desk
in New York.
Three: why did this telephone interview take place TODAY when in fact there was NO NEWS about
LOVELOCK or climate change that would warrant such a big news story?
Answer: Aha, Lovelock's PR people at his publisher in London, or New York, most likely know
Ian and in anticipation of Lovelock's new book coming out in 2013, the PR people asked Ian if he would
like to interview James Lovelock by telephone person to person in the UK? Of course, Ian took the bait and ran with it. Great story too. Interesting. But why NOW? It seems that the PR people wanted to create
a pre-publication BUZZ a good 9 months before publication in order to create a waiting readership for the new book. A great PR move. Ian fell for it. Ian did not report why or how the interview came about and that is both unethical and unprofessional. But the PR team is happy. And Ian got his scoop. And Dr Lovelock doesn't mind, because he is a great man and he's always good for good quotse. Ian's story rocked. But
there's a back story to the MSNBC story we need to know. Now you know it.
It was a PR stunt, a marketing set up, a news gimmick. And MSNBC fell for it.
Still, the news IS interesting and good on Ian for telling it. Just wish he had been more forthcoming about the genesis of the alleged "story." In fact, there was no story here. When the book comes out in 2013, yes, there
is a legit story then. NOT NOW. Now the entire story was pre-marketing pre-publication bullshit to set the the stage for book sales later on.
PS; I am "ames Lovelock's Accidental Student" == google the term and I admire, respect and revere the man. We have been in touch over the years. He has seen my POLAR CITIES website and wrote back to me two years ago, "DANNY, thanks for showing me your polar city images by Deng Cheng-hong. It may very well happen, and soon!" But he did not give a timeline or a timeframe, just soon. Could be 2100, or 22222 or 2323 or 2400 or more likely, as I have always said in my polar cities work, 2500 or so, 30 generations from now.
So Ian, fess up. How and why did this story appear today, now, all of a sudden, out of nowhere. Inquringminds.com wants to know. Me too. DISH!